Analysts think a brick-and-mortar effort makes sense for a category reliant both on fit and, often, in-person inspiration. Indeed, last month, Wells Fargo research revealed that Amazon had once again beaten Walmart as the biggest apparel and footwear retailer in the world with about $73 billion in 2021 sales.Īmazon has promised to utilize this online experience to power the offline Amazon Style store, connecting fitting-room sizing and style requests to Amazon’s app, for example. In the past week alone, Amazon renewed its fashion competition show Making the Cut for another season and expanded its “Made For You” custom body measurement clothing service to athletic tee shirts.
Amazon Style is hardly the retailer’s first effort in expanding its apparel segment.
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